B SIVARAMI REDDY

Principal Designer – Great Learning Education Services Pvt Ltd., Bengaluru

Feb 2018 – Present

• Learning Management System (LMS): Led UX design achieving 5-star learner satisfaction through research-driven interfaces, focusing on user
  journeys and user scenarios, enhancing learning design and integrating organizational strategy with a strong customer-driven approach, promoting
  product adoption.
• Sales Platform Migration: Directed UX migration from LeadSquared, improving task compliance with delivery in four months, utilizing design tools
  and methodologies for rapid prototyping and integration into core product delivery, demonstrating strong business sense and a focus on human-
  computer interaction and product workflows.
• Ninja Platform: Designed productivity tools, doubling learner capacity per PM while improving operational efficiency and supporting training
  initiatives.
• Design System: Founded and led a unified design system, increasing efficiency and consistency across products with thorough design
  documentation, strategic leadership, and thought leadership initiatives, ensuring clarity and alignment with organizational goals, emphasizing high
  standards of craft, visual design, and user experience design.
• Team Leadership: Managed and mentored 7 designers, ensuring quality outcomes across sales, LMS, and internal tools, fostering participation in
  idea generation and innovation, promoting entrepreneurial thinking alongside a track record of success, emphasizing partnership, collaboration,
  and team processes with a focus on output.

Web Developer – Pentaur Technologies Pvt Ltd., Bengaluru

Jun 2017 – Feb 2018

• UX Research IA: Improved navigation and usability by 30% via user research and task analysis, enhancing intuitive user flows and information
  architecture with a customer-driven approach, demonstrating curiosity and a collaborative environment, aligning with marketing strategies and
  technology marketing.
• Design Development: Built responsive apps with 95% accessibility compliance, adhering to design requirements and specifications for both Android
  and iOS, demonstrating competence in design execution and influence on user experience, with an emphasis on typography, layout, and
  technology, integrating application software.
• Key Projects: Enhanced engagement by 20% on Marketo; improved UX for Nurture Co. by leveraging analytics to inform design decisions.
  , showcasing a strong design portfolio with storytelling elements, reinforcing Adobe's design vision and narrative, and aligning with principles of
  product service design and automation, with a focus on related services.
• Email Campaigns: Developed campaigns for Visa and Northern Trust with 100% cross-platform compatibility, focusing on customer needs, business
  requirements, and privacy policy considerations, integrating ecommerce elements and leveraging requisition insights.

Frontend Engineer – Tyre Discounters Pvt Ltd., Bengaluru

Apr 2015 – Mar 2017

• UX Design IA: Improved usability scores by 25% through structured architecture and analysis, employing design thinking methodologies and a
  proven track record of effective design, with a willingness to learn and adapt, and a focus on application design and user interface, aligning with
  product management goals.
• UI Design Development: Delivered high-fidelity, responsive designs reducing iteration cycles by 20%, using Sketch and InVision for concept
  visualization in multidisciplinary teams, ensuring seamless integration, scalability, and emphasis on tooling and web apps, supporting employee
  referral processes.
• Performance Optimization: Boosted site performance by 30% using optimized HTML/CSS/JavaScript and core web technologies.
• Cross-Functional Collaboration: Achieved 98% alignment with project goals working across teams, fostering a learning and development culture and
  supporting recruiting operations.

Co-Founder / Freelance Web Designer – Webfoundation Media

Oct 2014 – Mar 2015

• Co-founded a web design initiative delivering responsive websites for small and medium businesses.
• Developed end-to-end solutions using HTML, CSS, and JavaScript with full browser compatibility.
• Led client discussions, gathered requirements, and ensured timely delivery of user-focused solutions.

GL Shine – Unified Sales Productivity Platform, Great Learning Education Services Pvt Ltd.

• Led the end-to-end redesign of GL Shine, an internal sales productivity platform for Learning Consultants (LCs), enabling efficient lead
  prioritization, streamlined SOP adherence, and improved sales outcomes.
• Replaced the external CRM (LeadSquared) with a native in-tab lead management system, reducing browser switching and enhancing user
  efficiency.
• Designed a compact, scroll-optimized interface tailored for low-end devices and high-density lead views, addressing performance constraints
  and user needs.
• Introduced light and dark themes using Material UI (MUI) to support accessibility and usability, particularly for night-shift operations.
• Partnered cross-functionally with product, engineering, and training teams to drive a seamless rollout and platform adoption.
• Contributed to measurable impact:
  50–80% improvement in LC productivity
  85% compliance with standardized sales processes
  ₹50 Cr annual savings by eliminating third-party tool dependency
• Tools & Skills: Figma, Material UI, UX Research, Wireframing, Visual Design, Interaction Design, Design Systems

Olympus LMS – Enhancing the Learning Experience, Great Learning Education Services Pvt Ltd.

• Led the UX redesign of the Olympus Learning Management System (LMS) to enhance usability for Postgraduate (PG) learners from diverse
  educational and professional backgrounds.
• Identified and addressed key usability challenges through learner and stakeholder interviews, including:
  Difficulty tracking active, upcoming, and completed courses
  Confusing navigation across content, recordings, and discussions
  Issues with quiz and assignment submissions (timing, formats, file types)
  Frustrations with broken links and poor file handling UX
  Overall cluttered and non-intuitive experience
• Delivered clean, intuitive UI with improved navigation and clarity, supporting better learner engagement.
• Collaborated with product and engineering teams to ensure smooth phased rollout.
• Conducted usability testing with 50+ learners; collected feedback from 1,200+ users post-launch.
• Achieved an average user satisfaction score of 4.78/5.
• Tools & Skills: Figma, UX Research, Wireframing, Interaction Design, Visual Design, Design Systems, Usability Testing