B Sivarami Reddy

Principal Designer & UX Design Manager

B Sivarami Reddy

Driving business impact through human-centered design, systems thinking, and team leadership

10+ Years Experience | Great Learning

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A Designer who specializes in UX and Interaction Design

I create digital products that are aesthetically pleasing, effortless to use, and guided by the belief that form follows function, crafting meaningful experiences that connect users and stories.

I bridge the gap between strategy and shipment. My career began in frontend engineering, giving me a deep technical understanding of how to build things that are scalable and robust. This unique blend of technical roots and empathy for users allows me to confidently lead the entire product design lifecycle.

With over 10+ years of experience, I focus on turning complex user needs into simple and functional experiences. At Great Learning, I’ve led key initiatives from redesigning learning systems to building internal platforms always aiming for measurable outcomes like improved satisfaction, higher productivity, and operational savings. My toolkit includes Figma, ReactJS, and HTML/CSS, and I’m equally at home mentoring teams, building design systems, and aligning design with business strategy to create impact at scale.

Featured Projects

My Work Experience

2018 - Present

Principal Designer

Great Learning · Bengaluru, India

  • Led UX for Olympus, Shine & Jedi, improving engagement by 32% within six months and achieving 5-star learner satisfaction in 2023.
  • Scaled and mentored the founding design team, establishing a unified design culture that bridged product and business functions.
  • Founded a design system that cut UI inconsistencies by 60% and reduced release cycles by 35% within one year.
  • Directed UX migration from LeadSquared, boosting task compliance by 28% and completing transition in four months.
  • Drove measurable business impact of ₹50 crore annual savings and 50–80% higher team productivity through optimized workflows.

2017 - 2018

UX Designer · Web Developer

Pentaur Technology Pvt Ltd · Bengaluru, India

  • Developed cross-platform email campaigns for Visa and Northern Trust with 100% compatibility, meeting business, customer, and privacy goals within three months of joining.
  • Built responsive apps with 95% accessibility compliance across Android and iOS, elevating UX through precision in typography and layout.
  • Increased engagement by 20% on Marketo and improved UX for Nurture Co., aligning storytelling-driven design with brand and automation strategy.

2015 - 2017

Frontend Engineer (Web & UX Designer)

Tyre Discounters Pvt Ltd · Bengaluru, India

  • Revamped a 15-year-old legacy system, improving usability and engagement within 6 months and boosting sales through better customer experience.
  • Designed and delivered the TyreMarket website from 0–1 and multiple WordPress apps, reducing iteration cycles by 20% and ensuring scalable, responsive delivery

2013 - 2014

Web Designer

Dotline Technologies · Bengaluru, India

Designed responsive web layouts improving load speed by 30% and overall accessibility across devices.

Earned Credentials

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Certified User Experience Analyst (CXA™)

Human Factors International (HFI)

Jul 2025

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W3Cx: Introduction to Web Accessibility

World Wide Web Consortium (W3C) via edX

June 23, 2025

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How to Create Intuitive Products

Interaction Design Foundation

Oct 2024

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Qualitative Research Methods

University of Amsterdam

Sep 2020

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Quantitative Methods

University of Amsterdam

Sep 2020

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Social Psychology

Wesleyan University

Sep 2020

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Human–Computer Interaction (HCI)

Interaction Design Foundation (IxDF)

Sep 2017

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User Research — Methods & Best Practices

Interaction Design Foundation (IxDF)

Aug 2017

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AI for Designers

Interaction Design Foundation (IxDF)

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Conducting Usability Testing

Interaction Design Foundation (IxDF)

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Perception & Memory in HCI and UX

Interaction Design Foundation (IxDF)

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The Brain and Technology: Brain Science in Interface Design

Interaction Design Foundation (IxDF)

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UI Design Patterns for Successful Software

Interaction Design Foundation (IxDF)

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UX Management: Strategy and Tactics

Interaction Design Foundation (IxDF)

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