B. Sivarami Reddy | Principal Designer & UX Design Manager

About

I'm a design leader who codes and ships AI-powered products. Over 10 years at Great Learning, I built 3 products from 0→1 (Olympus LMS, Shine CRM, Jedi Dashboard) while growing the design team from 0→8 designers. I design AI automation tools through prompt engineering (Grader, QC Checker, Speed Grader, Resume Builder) and ship React prototypes using AI-assisted coding.

Currently seeking: Head of Design or Design Lead roles at growth-stage startups (Series A-B) where I can do both IC work and team building.

I'm equally comfortable designing in Figma, coding in React, writing AI validation prompts, managing designers, or presenting strategy to executives. I thrive in early-stage chaos where you need to design, code, hire, and scale simultaneously.

Impact: 5★ learner satisfaction, ₹50cr annual business savings, 32% engagement improvement, 70% reduction in manual work through AI automation.

Projects

CVEdge: AI-Powered Career Tools

A vibe coding experiment — built a full-stack AI-powered CV optimisation tool entirely through conversational AI. 11 templates, ATS scoring, AI rewrite, job match engine, interview coach, and admin panel.

Impact: Free-forever model at $0.013/week per power user
Role: Designer who codes | Prompt Engineering

Vibe Coding
Prompt Engineering
Next.js
AI/ML

GlaideGrader: AI-Powered Grading Platform

Redesigned Great Learning's evaluator grading experience with AI quality checks, mobile support, and analytics — replacing Canvas LMS SpeedGrader across 200+ evaluators.

Impact: 45% faster grading, 95% satisfaction (from 62%), ₹15L annual savings
Role: Lead IC Designer | AI + Mobile UX

AI/ML
EdTech
Evaluator Tools

Content Delivery Automation

Designed week-based delivery automation that eliminated 1 full day of manual PM work per week. Academic Ops creates a master plan once — it syncs automatically to all 500+ program managers with smart conflict resolution.

Impact: 1 day → 0 hrs/week, ₹1.2Cr+ annual savings, 340 → 0 support tickets
Role: Lead IC Designer | Workflow Automation

Automation
Workflow Design
Enterprise Tool

Jedi Dashboard

Created internal operations dashboard that increased team productivity 50-80% through automation. Designed and prototyped data visualization using React.

Impact: ₹15cr annual savings through reduced manual work
Role: IC Designer | React prototyping

Dashboard
Operations
Automation

GL Shine CRM

Built sales CRM from 0→1, replacing LeadSquared and boosting task compliance 28%. Led end-to-end UX while managing 2 designers. Delivered migration in 4 months across 500+ sales users.

Impact: ₹15cr annual savings
Role: Lead Designer | Product collaboration

Sales CRM
Compliance
Desktop App

Great Learning Academy's Mobile App

Designed mobile learning app from 0→1 for Great Learning Academy. Led user research, created design system, and worked with dev team on React Native implementation.

Result: 4.5★ app store rating, 100K+ downloads
Role: IC Designer | Mobile UX

UX Design
Mobile App
Figma

Olympus LMS Enhancement

Redesigned learning platform serving 50K+ daily users, improving engagement 32% and achieving 5★ satisfaction. Led research, prototyped key features in React, and shipped across web and mobile.

Impact: 35% faster release cycles, ₹20cr retained revenue
Role: Lead Designer | IC + Management

LMS
EdTech
Web & Mobile

Experience

2018 - Present

Principal Designer · Great Learning

Bengaluru, India

Led UX for Olympus, Shine & Jedi, improving engagement by 32% and achieving 5-star learner satisfaction. Scaled and mentored the founding design team. Founded a design system cutting UI inconsistencies by 60% and release cycles by 35%. Directed UX migration from LeadSquared, boosting task compliance by 28%. Drove measurable business impact of ₹50 crore annual savings and 50–80% higher team productivity.

Figma
Design Systems
UX Strategy
ReactJS
User Research
Team Leadership

2017 — 2018

UX Designer · Pentaur Technology

Bengaluru, India

Developed cross-platform email campaigns for Visa and Northern Trust with 100% compatibility. Built responsive apps with 95% accessibility compliance across Android and iOS. Increased engagement by 20% on Marketo and improved UX for Nurture Co.

HTML/CSS
Email Design
Marketo
Responsive Design
Accessibility

2015 — 2017

Frontend Engineer · Tyre Discounters

Bengaluru, India

Revamped a 15-year-old legacy system, improving usability and engagement within 6 months and boosting sales. Designed and delivered the TyreMarket website from 0–1 and multiple WordPress apps, reducing iteration cycles by 20%.